I’ll admit it. There’s a part of me that genuinely admires the think tanks behind the BJP-RSS communication strategy. Not because I agree with them — far from it. But because what they’ve built is a masterclass in manipulation, storytelling, and psychological engineering.
Their speeches, slogans, and campaigns are not crafted for the discerning or the critically minded. They are designed for the believer, not the questioner. For the emotionally charged, not the intellectually curious. In short, they’re tailored for the Indian dimwit — and that’s exactly why they work.
Every word is measured, not for truth, but for impact. For how well it can stir the pot, poke at insecurities, or awaken a misplaced sense of pride. There’s nothing accidental about it. “Jai Shri Ram” isn’t just a chant — it’s a signal. A psychological password that unlocks loyalty, identity, and a sense of belonging. Never mind the content. It’s about the feeling it triggers.
The genius lies in the simplicity. There’s no room for nuance or debate. Complexity is the enemy. The more reductive the message, the more powerful it becomes:
• They are the problem.
• We are the victims.
• He is the saviour.
It’s not politics — it’s mythology repackaged as governance.
And it thrives in a country where education is patchy, history is optional, and WhatsApp is the new scripture. Here, facts are boring. Fiction is sexy. A lie repeated loud enough becomes heritage.
What we’re witnessing isn’t just political communication — it’s cultural engineering. And the masterminds behind it? They’re not fools. They understand the Indian psyche better than any academic, intellectual, or journalist ever will. They know how to sell fear wrapped as faith, anger disguised as nationalism, and ignorance paraded as tradition.
Yes, it’s dangerous. But it’s also brilliant.
Because when you can make the masses cheer for their own manipulation — you’ve not just won the argument. You’ve replaced the need for one.