Why I Never Relied on Social Media to Get Clients

Depending on the keywords you use, social media algorithms decide who sees your content. That single factor determines how viral your post goes, how many followers you gain, or how fast your subscriber count grows. In short, it’s not always about the quality of your content — it’s about how the system categorizes and pushesContinue reading “Why I Never Relied on Social Media to Get Clients”

From Blogging to Algorithms: My 20-Year Journey on the Internet

On April 9, 2004, I launched askenni.com. At the time, the word “blogging” itself was barely understood in India. Few people had social media accounts; many didn’t even have email IDs. Creating a website was not a weekend project — it was a commitment. It required patience, curiosity, and the willingness to speak into a void, hopingContinue reading “From Blogging to Algorithms: My 20-Year Journey on the Internet”

From Friend Requests to Block Lists: The Evolution of Facebook Friendships

Facebook started as a digital meeting place—a way for friends to stay connected, share updates, and bridge distances. It was warm, personal, and simple. You added people you actually knew. College mates, cousins, ex-crushes, old school teachers—the lines were clean, and the friendships real. Then came the shift. Slowly, strangers entered the mix. A mutualContinue reading “From Friend Requests to Block Lists: The Evolution of Facebook Friendships”

Why social media is a success formula

Let’s examine the 90-10 principle of eternal life. This concept suggests that ten percent of the wealthy dominate the remaining ninety percent of people. In the film industry, ninety percent of actors struggle, while only ten percent find success. Similarly, ten percent of politicians exert control over ninety percent of the populace. In the realmContinue reading “Why social media is a success formula”